Ovum recently summarized a briefing they attended on Sony’s European TV strategy. Basically its splits into Video on Demand (VOD) service via the PlayStation Network and an Internet video strategy that provides catch-up broadcast TV content. The content line-up is looking impressive with deals made with most of the big players in European broadcasting plus deals with popular sites such at YouTube and Dailymotion.
Roll-out is starting but the launch of Bravia Internet Video disc players, TVs and home theater devices in the first half of 2010 really set the strategy in action.
The challenge of quality of video services continues to be an unanswered question with Internet TV but VOD downloads should work and offer competition to satellite, IPTV and cable operators. 2010 may very well be the year interactive TV really happens!
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