Cee Mee – Cee Who – Cee What

I got into interactive TV in the late 1990′s.  I was so happy Canoe Ventures took up the challenge of interactive advertising  (though they now seem to be dropping interactive TV) and conducted some research but I just read the report that was posted – very light.  We are talking about 4,000 televisionaries and results around their tests and experiences.  The market for this in USA alone is 115 million -  4,000 does not seem a big enough sample.  Why aren’t more brands and agencies getting into this?  Canoe Ventures got some $150 million to make some headway into the new media world for the cable industry.  I sincerely hope there is a more detailed report somewhere.  Love the concept but feel we are missing the Internet, mobile, ipad and tablets and user interaction with TV +++

Smart TV – is this the year it really happens?

Xbox’s latest dashboard with kinect – setting a new bar for smart TV – CES saw LG launching a wand remote and Samsung was promoting limited voice and motion control embedded TVs.  Samsung is also offering Kinect-like gesture recognition and lots of content options.  It also launched its own AdHub connected TV advertising services.  Premium Interactive Advertising (PIA) is Samsung’s very first ad initiative for its Smart TV platform with functions like click to microsite, click to video etc.  Google TV has been working with traditional broadcasters to manage their advertising inventory and has been making head-roads in the cable industry (CoxMedia looks like a recent win).  the current estimate of SmartTV’s in 2011 was 12 million (Strategy Analytics) with the USA having a penetration of only 8% while EU  stands at 7%.  Digital TV Research forecasts that it will take until 2016 for there to be a global penetration of 20% in connected TV services – with devices ranging from games consoles to set top boxes.

 

verizon and comcast and kerkorian and van zandts latest venture – all add to a tipping point?

Been away and discovering new media solutions in EU but this catch up reading is exciting.  Has the time come for a real new media challenge – why are the cable guys and the telco guys joining up when they are against each other?  And why is Kerkokorian about to invest again in the movie industry?  So many exciting times – so much to see and then add Ray WJ the YouTube top star earning $1million for his cut of the ad revenue generated by his video commentaries.  Who knew that anyone with more than two million views got so much money from Google/YouTube/whatever??? and then again – FB going for an IPO – essentially selling all our data. – go figger…. Once my jet lag subsides maybe I can see a pattern that doesnt say – yes – again – the consumer got suckered!