SxSW movies with storyline driven by audience

This year’s  SxSW offered some brilliant new media start up demos, a wonderful film premiere that used the audience wearing sensors which changed the path of the movie – some very big brands watching this new happening and new music.  More attendees than ever and the first technology summit.

Mobile video advertisers up eightfold in 2010

The latest MediaPost research shows mobile video is gaining traction.  Dell, Toyota and Draft have all run campaigns.  Automotive and telecom as well as travel and hospitality are the key industry areas jumping in as early adopters

Comcast and NBC – interactive advertising goes mainstream!

The recent announcement by Comcast of its acquisition of NBC bodes well for the launch of real interactive advertising.  Comcast has already committed to interactivity with its Canoe Project investment and the roll out of interactive services in Chicago and other regions.  The combined viewing power of Comcast and NBC (with its Hulu online video service) now offers a serious stage to develop interactive and revenues sharing advertising and marketing applications.  Major brands such as P&G are already experimenting with new interactive formats and local advertising solutions.  As an early proponent of interactive advertising, I for one am excited that at last a player of this magnitude is taking the next step.  Park Associates forecasts that advanced TV advertising (including VOD, DVR and addressable commercials) could exceed $4 billion within five years.  That’s a big chu;nk of cable satellite and telco tv revenues.