Cee Mee – Cee Who – Cee What

I got into interactive TV in the late 1990′s.  I was so happy Canoe Ventures took up the challenge of interactive advertising  (though they now seem to be dropping interactive TV) and conducted some research but I just read the report that was posted – very light.  We are talking about 4,000 televisionaries and results around their tests and experiences.  The market for this in USA alone is 115 million -  4,000 does not seem a big enough sample.  Why aren’t more brands and agencies getting into this?  Canoe Ventures got some $150 million to make some headway into the new media world for the cable industry.  I sincerely hope there is a more detailed report somewhere.  Love the concept but feel we are missing the Internet, mobile, ipad and tablets and user interaction with TV +++

Verizon working with Ad Council to deploy cross-platform advertising

Congratulations to John Harrobin at Verizon for taking the initiative to approach the Ad Council.  The two organizations have worked together to expand the reach of a public service message to teens.  The informational campaign is running across FiOS TV, Verizon mobile and FiOS Internet.  At last we are actually seeing some innovative thinking and pushing the envelope!  I am looking forward to hearing the results and challenges if Verizon and the Ad Council choose to share them.