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	<title>Waterland Corp</title>
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		<title>Waterland Corp</title>
		<link>http://waterlandcorp.wordpress.com</link>
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		<item>
		<title>multitasking is here to stay &#8211; marketers need to embrace</title>
		<link>http://waterlandcorp.wordpress.com/2012/01/15/317/</link>
		<comments>http://waterlandcorp.wordpress.com/2012/01/15/317/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 21:54:01 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[media consumption]]></category>
		<category><![CDATA[mobile internet users]]></category>
		<category><![CDATA[social experiences]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=317</guid>
		<description><![CDATA[According to the Harvard Business Review, people now cram the equivalent of 12 hours of media consumption into 9 hours through the simple act of using, absorbing and consuming content via multiple channels, simultaneously. So what is the overlap between television and digital media consumption?  Mediapost worked with Yahoo to field a study to help [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=317&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>talking about bandwidth</title>
		<link>http://waterlandcorp.wordpress.com/2012/01/01/talking-about-bandwidth/</link>
		<comments>http://waterlandcorp.wordpress.com/2012/01/01/talking-about-bandwidth/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 08:37:18 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[cable]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[internet video]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[high speed broadband]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=309</guid>
		<description><![CDATA[Now surely is the time for regulators to step up to the plate and let users get high speed wired internet.  Countries like Japan, Portugal, Sweden and Russia are already well into replacing standard phone lines with fiber optics.  We see to rush to wireless as a panacea but it doesnt always produce what it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=309&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>cloud computing and m2m applications</title>
		<link>http://waterlandcorp.wordpress.com/2011/10/15/cloud-computing-and-m2m-applications/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/10/15/cloud-computing-and-m2m-applications/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 21:17:56 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[internet of things]]></category>
		<category><![CDATA[internet video]]></category>
		<category><![CDATA[cloud computing]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=299</guid>
		<description><![CDATA[Everything in the cloud and we now have the Internet of Things actually able to work.  Exciting times.  Major players are looking at what machines need to talk to us about &#8211; this is groundbreaking stuff .  So what would our machines like to tell us and what &#8220;things&#8221; will take over the communications volumes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=299&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>YouTube Partnership Program for original content revenue sharing</title>
		<link>http://waterlandcorp.wordpress.com/2011/09/15/youtube-partnership-program-for-original-content-revenue-sharing/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/09/15/youtube-partnership-program-for-original-content-revenue-sharing/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 22:08:33 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[brands]]></category>
		<category><![CDATA[Interactive Applications]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[video streaming]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[streaming video]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=325</guid>
		<description><![CDATA[The Partnership Program is a revenue-sharing program allowing creators and producers of original content to earn money from their popular videos on YouTube. A partner can earn revenue from relevant advertisements that run against your video using Google&#8217;s proprietary technology.  This programme was launched in India in September, 2011 and has seen pretty good response [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=325&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Patent litigation comes to Interactive TV sector</title>
		<link>http://waterlandcorp.wordpress.com/2011/05/12/patent-litigation-comes-to-interactive-tv-sector/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/05/12/patent-litigation-comes-to-interactive-tv-sector/#comments</comments>
		<pubDate>Thu, 12 May 2011 21:13:05 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[internet video]]></category>
		<category><![CDATA[streaming video]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=294</guid>
		<description><![CDATA[Invidi Technologies Corp filed a patent infringement complaint against Visible World and Cablevision.  They say these companies provide addressable advertising using Visible World&#8217;s &#8220;Connect&#8221; product.  Invidi says they have developed software that provides multichannel video provders with the capability to increase the efficiency of TV advertising.  This will be an interesting case to watch and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=294&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://waterlandcorp.wordpress.com/2011/05/12/patent-litigation-comes-to-interactive-tv-sector/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wtrlnd</media:title>
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		<title>SxSW movies with storyline driven by audience</title>
		<link>http://waterlandcorp.wordpress.com/2011/03/20/sxsw-movies-driven-by-audience/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/03/20/sxsw-movies-driven-by-audience/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 21:00:32 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[video streaming]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=273</guid>
		<description><![CDATA[This year&#8217;s  SxSW offered some brilliant new media start up demos, a wonderful film premiere that used the audience wearing sensors which changed the path of the movie &#8211; some very big brands watching this new happening and new music.  More attendees than ever and the first technology summit.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=273&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://waterlandcorp.wordpress.com/2011/03/20/sxsw-movies-driven-by-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Canoe starting to paddle?</title>
		<link>http://waterlandcorp.wordpress.com/2011/01/26/canoe-starting-to-paddle/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/01/26/canoe-starting-to-paddle/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 16:32:03 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[cable interactive]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[interactive cable]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=278</guid>
		<description><![CDATA[Canoe Ventures CEO, David Verklin, revealed at the National Association of Television Programming Executives (NATPE), that seven networks will allow advertisers to run interactive TV ads in over 20 million cable households in about 90 days, according to a report by MediaPost&#8217;s David Goetzl. Comcast-owned E! and Style and Cablevision-owned AMC are already selling a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=278&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Mobile video advertisers up eightfold in 2010</title>
		<link>http://waterlandcorp.wordpress.com/2011/01/15/mobile-video-advertisers-up-eightfold-in-2010/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/01/15/mobile-video-advertisers-up-eightfold-in-2010/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 16:17:54 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[video streaming]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media streaming video]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=274</guid>
		<description><![CDATA[The latest MediaPost research shows mobile video is gaining traction.  Dell, Toyota and Draft have all run campaigns.  Automotive and telecom as well as travel and hospitality are the key industry areas jumping in as early adopters<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=274&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What was the real outcome of the cable interactive solutions event?</title>
		<link>http://waterlandcorp.wordpress.com/2011/01/11/what-was-the-real-outcome-of-the-cable-interactive-solutions-event/</link>
		<comments>http://waterlandcorp.wordpress.com/2011/01/11/what-was-the-real-outcome-of-the-cable-interactive-solutions-event/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 21:32:03 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[Interactive Applications]]></category>
		<category><![CDATA[internet video]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[cable interactive]]></category>
		<category><![CDATA[interactive ads]]></category>
		<category><![CDATA[Internet TV]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=266</guid>
		<description><![CDATA[The recent Cablelabs and Canoe Ventures initiative on advanced advertising seems to have been a real hit with brands according to several blogs.  Twenty four companies participated (not clear if they were selected guests or an industry invitation was sent &#8211; also not clear who paid for what which usually shows if the event was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=266&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Walled Gardens are coming to free content online</title>
		<link>http://waterlandcorp.wordpress.com/2010/12/18/walled-gardens-are-coming-to-free-content-online/</link>
		<comments>http://waterlandcorp.wordpress.com/2010/12/18/walled-gardens-are-coming-to-free-content-online/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 19:20:10 +0000</pubDate>
		<dc:creator>wtrlnd</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[interactive TV]]></category>

		<guid isPermaLink="false">http://waterlandcorp.wordpress.com/?p=263</guid>
		<description><![CDATA[The latest round of content acquisition by the major cable companies will shortly end the era of free content online in my opinion.  Walls will soon be created and a toll booth will be constructed to make consumers pay for much of the online content that has previously been offered for free.  The new business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=waterlandcorp.wordpress.com&amp;blog=6704921&amp;post=263&amp;subd=waterlandcorp&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://waterlandcorp.wordpress.com/2010/12/18/walled-gardens-are-coming-to-free-content-online/feed/</wfw:commentRss>
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