Accenture enters the digital marketing world

Accenture announced their Intelligent Digital Platform offering which includes the technical infrastructure (hardware, software, support) and the design and development services needed to create a fully outsourced web marketing operation.  P&G has decided to work with Accenture.  The latter two sentences put all agencies on notice.  If marketing cannot handle technology – technology will handle marketing.  We saw it with Google – who would have thought no creative and search would have such an impact on the world of advertising.  Now we are seeing major players like Accenture and Deloitte getting into marketing services under the banner of digital.  Time to stop paying lip service to new media and rolling up our marketing sleeves to make technology and creative and analytics work as a team!