Verizon working with Ad Council to deploy cross-platform advertising

Congratulations to John Harrobin at Verizon for taking the initiative to approach the Ad Council.  The two organizations have worked together to expand the reach of a public service message to teens.  The informational campaign is running across FiOS TV, Verizon mobile and FiOS Internet.  At last we are actually seeing some innovative thinking and pushing the envelope!  I am looking forward to hearing the results and challenges if Verizon and the Ad Council choose to share them.