Hulu is growing at a phenomenal rate but is still only 4% of the online video marketplace. The biggest site, YouTube, owns over 58% of the market and continues to grow at 36% but the comapny is still trying to work out the business model. Overall online video usage grew by 24% to an average 9.5 billion streams a month with 35 to 49 year olds watching the most video online every month.
The latest Forrester research reported an 11% growth in interactive marketing for 2009 taking the spending to $25.6 billion. Interactive marketing includes search, email, social media and mobile marketing dollars and although mobile shows some 70% growth, the size of mobile advertising is still very small – forecast to reach only $391 million this year (and this is larger than some other leading research companies have forecast). The interactive marketing growth was seen as a result of marketers seeking lower cost and more accountable channels.
